Cookie Policy

Last updated: 6 October 2026

What cookies are

Cookies are small text files stored on your device by a website. Similar technologies include local storage, session storage and pixels. They can remember a setting, keep a session secure, or measure how a site is used.

On levelclash.com we keep this deliberately simple: cookies that are strictly necessary, and two optional categories that do nothing at all until you switch them on.

Our consent approach

We implement Google Consent Mode v2. On your first visit, and before you make any choice, these consent signals are set to denied:

• ad_storage — advertising storage
• analytics_storage — analytics storage
• ad_user_data — sending user data to Google for advertising
• ad_personalization — ads personalisation

That means no analytics or advertising cookie is written, and no Google Analytics, Google Ads or Google Tag Manager measurement tag is loaded, before you consent. When you make a choice, the signals are updated to match the categories you allowed.

We do not use pre-ticked boxes, cookie walls or dark patterns. "Reject all" sits beside "Accept all" and is equally easy to use. Scrolling, navigating or closing the banner is never treated as consent, and the banner does not block the content of the page.

Cookie categories we use

1. Necessary cookies

Always active, because the site cannot work without them. They cover page delivery, security and remembering your cookie choice so you are not asked again on every page. They never include analytics or advertising storage.

Purpose	Type	Retention
Storing your cookie preferences	Local storage, first party	Until you clear it or change your choice
Security and load balancing by our host	Cookie, first party	Session to 12 months

2. Analytics cookies

Off until you allow them. They let us see which pages and event formats are looked at, so we can improve the site. This is where Google Analytics 4 would sit. This category controls analytics_storage.

Provider	Purpose	Typical retention
Google Analytics 4 (if enabled)	Aggregated usage measurement	Up to 14 months

3. Marketing cookies

Off until you allow them. Used for advertising measurement, remarketing, conversion tracking and ads personalisation, for example with Google Ads. This category controls ad_storage, ad_user_data and ad_personalization.

Provider	Purpose	Typical retention
Google Ads (if enabled)	Conversion measurement, remarketing, ads personalisation	Up to 13 months, provider dependent
Google Tag Manager (if enabled)	Tag delivery, gated on consent	No cookie of its own

Tags are listed as "if enabled" because measurement containers are only activated once consent gating has been verified. Nothing in the analytics or marketing categories runs while those categories are off.

Data sharing with Google

If Google services are active under your consent, certain data may be shared with Google and used for advertising measurement and personalisation. Google acts as a provider of these services and processes data in line with its own terms.

For detail, see How Google uses data from sites and apps that use its services and Google Business Data Responsibility.

Changing or withdrawing your consent

You can change your mind at any time:

• open Cookie settings here or in the footer of any page;
• switch categories on or off and save, or use "Reject all";
• or clear cookies and site data for levelclash.com in your browser settings, which resets us to the all-denied default.

Withdrawing consent stops future processing in that category. It does not undo processing that already took place lawfully while consent was active.

Browser controls

All major browsers let you block or delete cookies, and most offer a private browsing mode. Blocking all cookies may break parts of this or any other website. Browser-level controls are independent of the choice you make here, and if you block storage entirely our banner may ask again on each visit because it cannot remember your answer.

Questions and updates

Questions about this policy go to [email protected]. See also our Privacy Policy, which covers the wider processing of personal data.

We update this page when our cookie use changes. The date at the top shows the current version.